July 15, 2024

Ruth Alyce

Ruth Alyce is an Experience Strategist and Executive Producer, working at the intersection of digital and physical with clients who are building and innovating their spaces. Ruth works with her clients, across public, private, and non-profit sectors, to strategically prioritize digital, physical, and human initiatives in order to enhance their visitor experiences and meet their business goals. Ruth has led future focused innovation projects for mixed-use developments, retail, hospitality, art and entertainment venues, and attractions. Her experience includes consulting from initial strategy, through concepting, implementation planning, and implementation orchestration. Select clients include; Netflix Live Experiences, Universal Destinations & Experiences, Google, Pier 55, The Shed, The Empire State Realty Trust, New York City Transit, Hudson Yards Development, Walmart, Johnson & Johnson, City of Hope National Medical Center, and the Verizon Wireless destination stores.

Ruth began her career working as an actor at not-for-profit theaters all over the country. During that time she developed a deep curiosity for how art spaces are utilized and how art connects with communities. She began working at Theater Communications Group (TCG) in 2008, leading the Free Night of Theater program. Her work at TCG focused on how theaters can be more accessible (in all the ways!) and how organizations can innovate in ways that are deeply connected with their mission and values. Ruth brings this commitment to value driven work to all of her clients and projects.